In my opinion, jewelry is a really intimate piece of your wardrobe. They tend to be pieces that mean something to you, come from someone you love and are those last minute items that elevate your outfit to put that little pep in your step. They are my favorite piece of my outfit and a touch that has developed throughout the years from costume jewelry to minimalist jewelry over the last decade. When I was in my early 20’s I wore a lot of costume jewelry. I had the statement necklaces and the cocktail rings with the charm bracelets and…

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Throughout my years of blogging and working as a marketing professional, the most asked question has been “how did you get your start in marketing?” I always follow up with “Do you want the short version or the long version?” The short version is always “I never stopped working” which leads to more questions and since you all know me well, you know that I don’t know how to tell a short story. So, here’s the long version. It all started in 1987 when I was born to Nancy & Albert Salloum. Just kidding, that’s a bit too far… fast…

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My friend Sabrina said it best on her Instagram but aren’t the summer nights starting to feel a little bit cooler? With the evenings hitting colder temps, it’s time for the lightweight jackets! A denim jacket is the perfect wardrobe essential for this exact reason. It’s one of those pieces that you can throw on in the warmer months but layer under in the colder months. I found this white denim jacket on sale at Anthropologie for a whopping $39! I actually thought it cost more until I got to the register to realize they had an additional promotion on top…

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As a creature of habit and everyday rituals, it was a no brainer that I would incorporate them into my weekly fitness routines. I’ve repeated to myself “cell phone, keys, wallet” before leaving in the morning for the last 6 years and I’ve recently begun using the Saje Yoga Transition Mist before I sleep (Yes, not for yoga, but for bed! It helps me adjust from a fast paced day to sleep mode.) But what do I incorporate into my fitness routine? It isn’t so much what I do during but before and after. I’ve thrown my pre-workout drinks to the side and substituted…

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My relationship with online shopping is a little less matured than most of my friends but since dating a super experienced online shopper like Alex, my interest in it has heightened. For those just joining the conversation on randasalloum.com, I used to own an online shop selling handcrafted artwork created by moi and did that professionally for 4 years. I still however, shopped for myself in-stores. Over the last 2 years, I’ve dabbled in the online shopping world and although I do enjoy shopping in-stores for the experience there is something to be said about the convenience of shopping online.…

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