Daytime Vegan Makeup Beauty Tutorial With Sappho New Paradigm (VIDEO)



This is a very exciting post for me today because it is my very first makeup tutorial! I’ve created beauty videos before but they have always been with a professional makeup artist. Today, I’m bringing you a super easy and quick makeup tutorial using my absolutely favorite makeup brand, Sappho New Paradigm. If you follow me on Instagram then you know I’ve been posting about Sappho and how I’ve swapped out pretty much all of my makeup and replaced it with Sappho. Why? Sappho is a clean, conscious and vegan makeup brand that not only sounds great to use for your skin but feels the best on my skin out of any makeup brand I’ve used.

In this tutorial, I’m showing you how I achieve my every day beauty look in a few simple steps using the Sappho New Paradigm line. There are 2 items that are not Sappho: eye liner and lipstick. Sappho currently does not have an eye liner in their line and to be honest, I don’t remember where I put my Sappho lipstick!! But I can assure you it’s a beautiful shade hehe.

I decided to not chat about the line in the video because frankly, there is just so much information that I want to share with you and in the case that someone mutes the video, I want all of the information to be accessible here on my site. I’m going to be mentioning some terminology that you may not understand but there will be a glossary at the very bottom of this post for you.

If you haven’t heard about Sappho, it is a consciously curated makeup line formulated for beauty, performance and sustainability. Founded by Emmy nominated makeup artist JoAnn Fowler & developed with experts in the field of green chemistry, Sappho New Paradigm offers formulations created with the finest of certified organic ingredients and infused with phyto-nutrients. This line is suited to all skin types!

This line is free of synthetic preservatives, values ethical business, transparency of ingredients, honesty and authenticity.

Why do I care that my makeup or beauty products are clean and conscious?
Did you know that up to 60% of what we put on our skin makes it’s way into our bloodstream? I don’t want that! Instead, I prefer to use ingredients that are organic. The Sappho line is free of paraben, phthalate, GMO, dimethicone, gluten, mineral oil, formaldehyde producing preservatives, petrochemical, talc, lanolin, FD&C colors and animal byproducts.

If all of this doesn’t sound great to you, wait till I tell you that all of their packaging is made from recycled materials! EVEN THEIR PLASTIC!! They’ve created a biodegradable plastic… that’s pretty awesome!


Sappho New Paradigm Foundation – #9 This vegan foundation provides medium to full coverage. I use this for all over face and neck.

Sappho New Paradigm  Concealer – Caramel for spots and Medium for under eyes – A natural base that I use for spots and under the eyes after foundation. If used before foundation, you run the risk of using more than you need.

Sappho New Paradigm  Bronzer – Bronze Goddess –  This silky pressed powder is used on the bottom of my cheekbones for a little definition.

Sappho New Paradigm  Blush – Luv The Cheeks – Infused with herbs and flower essences, I apply it on the top of my cheek bones.

Sappho New Paradigm  Highlight – Fair – Using the pressed powder in the lightest option, I brush it just under my eyes for brightening.

Sappho New Paradigm  Brow Pomade – Taupe Grey – Waterproof with deep pigment that I use to sculpt my brows. Even though I’ve had microblading done, I still need some spots treated as they’ve faded.

Sappho New Paradigm Eyeshadows – Minaz, Laura & Turtle – Infused with herbs and flower essences, I use 3 shades to define the lid.

Kat Von D Tattoo Liner – Trooper – Unfortunately, not natural but completely free of animal-derived ingredients and is not tested on animals. This liner has the best tip in the makeup game!

Sappho New Paradigm Mascara – Black – Not currently waterproof but separates your lashes leaving their super moisturized and doesn’t thicken or dry throughout the day.

Aveda Nourish-Mint Smoothing Lip Colour – Coral Sands – Made of naturally derived ingredients and a refreshing aroma-flavor with certified organic mint.



Paraben – any of a group of compounds used as preservatives in pharmaceutical and cosmetic products and in the food industry.
Phthalate – a salt or ester of phthalic acid.
GMO – The abbreviation for genetically modified organism. A GMO is an organism whose genome has been altered by the techniques of genetic engineering so that its DNA contains one or more genes not normally found there.
Dimethicone – belongs to a group of polymeric organosilicon compounds that are commonly referred to as silicones.
Gluten – responsible for the elastic texture.
Mineral Oil – a distillation product of petroleum, especially one used as a lubricant, moisturizer, or laxative.
Formaldehyde – a colorless pungent gas in solution made by oxidizing methanol.
Petrochemical – a chemical obtained from petroleum and natural gas.
Talc – talcum powder.
Lanolin – a fatty substance found naturally on sheep’s wool. It is extracted as a yellowish viscous mixture of esters and used as a base for ointments.
FD&C colours – synthetic dyes that in certified batches are permitted for use in foods, drugs, and cosmetics by the Federal Food, Drug, and Cosmetic Act of 1938 and subsequent legislation.
Animal byproducts – products commonly used as feed ingredients that are derived from unused parts of other animals.


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