Randa Salloum

Although it’s still the summer season, retailers have begun to bring in their pre-fall stock. This is the perfect chance to find your transitional  pieces because pre-fall merchandise is not your full on cold-weather items. It’s the lightweight items that you can use to layer when the temperature begins to drop. You’ll also begin to see previews of fall 2017 fashion trends like this red jumpsuit! When Sabrina and I popped into Club Monaco, we immediately floored it to this gorgeous number and of course I had to ask “but… does it come in black??” It did! But I (we)…

I’ve received a bit of response from my previous post on how I started in the marketing industry. Mainly around how I was able to say yes to jobs without having a traditional background or training and simply using my everyday knowledge and skill set. To answer your questions as a whole: fake it till you make it. The best piece of advise that my Public Relations instructor gave me was “if someone asks you if you know how to do something, say yes and figure it out later. Everything can be learned.” When I first heard those words my…

The pajama trend is easily a number one trend for 2017. Who could resist being comfortable and stylish at the same time? I’ve recently taken to the pajama trend and just in time too. With the summer evenings catching a little chill, the lightweight pajama blouses should be your new go-to tops for a transitional piece. Besides tops, you can find the pajama trend with silk robes, slip dresses, crepe bottoms and slipper-esque shoes. I’ve been told that it’s a little tough to style the pajama trend without it looking too casual. In my opinion, there is a way to…

Throughout my years of blogging and working as a marketing professional, the most asked question has been “how did you get your start in marketing?” I always follow up with “Do you want the short version or the long version?” The short version is always “I never stopped working” which leads to more questions and since you all know me well, you know that I don’t know how to tell a short story. So, here’s the long version. It all started in 1987 when I was born to Nancy & Albert Salloum. Just kidding, that’s a bit too far… fast…